Case Study
ESET - Worldwide
Marketing translations aimed at users of cybersecurity solutions
Providing marketing translations to update and inform ESET clients about the company's products, solutions, and tips.
Since 2018, BBG Languages is the main provider of linguistic services for this ever- growing company in the cybersecurity field.
Throughout the years, we’ve worked on:
The translation of blog articles focused on educating parents and caregivers about best safety practices regarding the digital life of children and teenagers;
The migration and localization of the client’s website for English, Portuguese, and Spanish;
Transcreation of mottos, logos and marketing materials for campaigns;
Technical and culturally sensitive translations of new products, e-books, videos, internal and external presentations;
Personalized communication sent to clients through email newsletters and social media.
A long-lasting partnership such as this one allows for consistency in every project, the creation of brand guidelines, term bases, and glossaries, besides the implementation of best practices developed along with the client over the past 7 years.